The world-leading agribusiness company
S&G is the name of Syngenta’s brand for vegetables seeds in Europe, Africa, the Middle East and Asia, and for flowers worldwide. Syngenta is a world-leading agribusiness and one of the main companies in the high-value seeds market, with sales of over USD 9.2 billion in 2007.
Committed to innovation and quality, more than 10% of our sales is invested in Product Development.
Our Product Development Centres are located in the main production areas, in order to ensure quality, increase safety and, in this way, meet our primary goal: that of satisfying the needs of every player in the business chain, from the grower to the consumer.
A new and fully dedicated peppers team has been created within the S&G organisation, combining all its in-house knowledge and know-how in the following areas:
* Product Development
* Seed Production
* Marketing
* Sales
S&G Peppers Programme
Working towards client satisfaction
Product Development
Specialised teams at S&G devote their efforts to breeding and developing new products that will meet the requirements of the market. This approach attends to the needs of all the players in the business chain, from the grower to the retailer and includes the screening of the best agronomic characteristics among all crosses in key market segments. Pathologists also play a vital role with their work on diseases and pest resistance. As a result of this research, new varieties are developed and tested in all the main production areas throughout Europe, Africa and the Middle East.
Seed Production
The peppers seed production team is constantly looking for different ways to achieve optimum reliability and quality of seed production and supply.
Marketing
A strong peppers marketing team combines the international overview of the Product Business Manager with the in-depth knowledge of local market needs and consumer trends acquired by the Product Managers network located in Europe, Africa and the Middle East. This marketing team analyses the needs of the markets and production areas before defining the features of ideal pepper varieties for the research team to investigate.
Sales
Specialised sales teams are present in the main pepper markets in Europe, Africa and the Middle East. Their mission is to satisfy the demanding technical requirements of professional peppers growers, young plant raisers and those that work in the fresh cut vegetables industry.
Development
Produce Quality Labs
Consumer satisfaction is our goal
At S&G our main objective is customer satisfaction. That is why we have created the Produce Quality Labs, where products are evaluated scientifically, with special attention to new consumer preferences and trends.
The centres located in Spain, The Netherlands and the UK analyse sensorial and physical characteristics that define the quality features of the products. These features include sweetness, sourness, aroma, smell, texture, juiciness, intrinsic values, size, shape, colour and firmness.
The results obtained in the Produce Quality Labs, together with the permanent study of new consumer trends in different countries, enable S&G to offer truly innovative products that satisfy all the players in the fresh fruit and vegetable business chain.
Colour and variety at every meal
At S&G, as a result of our efforts to generate solutions in response to the latest market trends, we offer the consumer a truly wide range of peppers: different types of colourful and attractive fruits, which stay fresh for longer and adapt easily to modern transport conditions.
Seeds with rapidly growing benefits
S&G views resistance and tolerance to different biotic and abiotic factors as a top priority, since these characteristics play a key role in obtaining top quality fruits and a high production capacity. Evidence of our continuing technological development can be found in the range of Bires® peppers, which are resistant to the diseases that most affect this crop; the advanced technology PreNova®, developed to obtain peppers that germinate quickly and uniformly; and also in two innovative pepper varieties: Rapido, which offers extremely long pre-harvest shelf life, in combination with good yield potential, and Sopra, a labour-saving variety on account of its outstanding characteristics.
